Action Research-CSR

Abstract
The purpose of this article is to provide a general summary of the CSR perception and operation in the Indian context. This article focuses in exploring the understanding of the various CSR operations in India. The article reviews the current operational challenges of corporates and in particular after the CSR bill implementation process. The article also focuses on the key stakeholders within the organization responsible for CSR implementation, role clarity and social development understanding.  Need-based community issues and duplication of projects are also explored in detail.  The responsibilities of industry organizations like CII, NASSCOM, FICCI & IICA are also highlighted in advocating for CSR. NGO partnership issues were also explored along with the government stakeholders’ participation in the social development issue.  This article is purely based on the secondary data and tries to focus on the findings and reviewing of the issues and challenges faced by all the stakeholders involved in CSR.

Ramkumar Sethupathy
CSR Consultant, UNICEF