Technology in Business-A Competitive Edge for Organizations

Authors : P. Paramashivaiah, B.M. Satish, D.G. Kantharaj, B.K. Suresh, Pralhad Rathod, G. Sudarshana Reddy, R. Shashidhar
Pages : XII+334

Over the year’s business environment has gone through some enormous changes due to the changes in - socio-economic  situations, consumers’  demands, technological devel- opments, political scenario and the like. Today’s business  environment  is characterized by globalization; liberalization, privatization, advanced  technology;  intense competi- tion; powerful customers  and consumers; efficient and effective processes;  and social responsibility. Present  business  organisations are significantly affected by the global business  environment. Competition  has become more intense  due to the presence  of large number of companies, fast change in technology and consumers’  tastes.

Each and every  firm is adopting and implementing  innovative  strategies in order to stay much ahead of its competitors.  In such competitive  environment  product life cycle has been shortened. Today a product reaches to its maturity phase very fast and one of the main reasons behind this is the launch of new technology. A technology which is heavily used today might be completely obsolete tomorrow and the products that are dependent  on that technology  also become  irrelevant to the consumers.  But, only those businesses which are able to dance in tune with the changing business  environment  are going to stay in the show  or they have come out of the market. Continuous  use of technology helps  organisations gain and sustain  competitive  advantage. In other words,  today’s executives  are totally dependent  on technology  to achieve  their organisation’s  goals and objectives  - without technology they cannot compete. Developing  business  strat- egy and framing the business  technology strategy defines  the future direction of any organization in achieving competitive advantage. Pervasive technology use... measured by boosting business  results  requires the development  of business  strategy that fully integrates technology capabilities and innovations. We can say that the benefits of tech- nology in business  are immeasurable. Business  can leverage the benefits of technology to increase productivity, to do business  globally, to access new markets, to finding new products, to raise revenues  and to build better relationships  with customers.  Technol- ogy makes it possible  for a business  to have greater mobility, and it limits the possibil- ity of human error, thereby survive  longer in the business  arena. Keeping this we have invited to academicians and scholars from across the country to participate and present their research papers on the conference theme chosen “Technology in Business: A Com- petitive Edge for Organizations”.
 
We would like to convey our sincere thanks and appreciation to all the contributors of research papers to the conference.
 
We are highly indebted  to our honourable  Vice Chancellor  Dr. S. C. Sharma, Prof. D. Shivalingaiah  Registrar,  Tumkur  University,   Tumkur,  Dr.S.M. Venkatpathi  Chairman, East Point Group of Institutions, Sri. Promod Gowda CEO, East Point Group of Institution and Dr. Venkataram Director, East Point Research Academy for their constant support and co-operation in organizing the national conference  and bringing this edited book with ISBN.

We hope that this book “Technology in Business: A Competitive Edge for Organizations” will be helpful to academicians, researchers, practitioners and policymakers.
 
We look forward for your suggestions and comments.
 
Editors

Contents

1.         A Study of M - Banking System among consumers in
            Bangalore city
            P.Paramashivaiah, Lakshmi Narayana.K, B.K Suresh
2.         Technology in Business - An Edge to Gain Competitive
            Advantage
            G.Sudarsana Reddy, Pralhad Rathod, B.K Suresh
3.         Corporate E-Learning: Some Critical Considerations.
            Raghu Naika, Dinakara.
4.         Technological and conceptual innovation in our capital
            market in the era of economic reforms has an edge over
            previous period - a critical analysis with reference to 
            boon and curse
           Bhattacharya Bijay K, Sinha Ray L K, Ghosh M K
5.        A Study On Technology And Its Implications On Learning
           Expectations
           Sneha Rao, K Mahesh
6.        The Relationship between Human Resource Information
           System CHRIS) Functions and Human Resource
            Management (HRM) Functionalities
            Brijesh Singh And Monica M
7.         Technology in Business: A Competitive Edge for
            Organizations
             Kavitha Srinivasan, Anuradha Durgesh
8.         Mobile Banking an option for Inclusive growth in Rural                   India
            Parul Tandan
9.         Role of Technology in Changing Scenario of Commodity
            Markets
            Rajesh K L and Dr. Paramashivaiah
10.       A study on information technology initiative in relation               to Corporate Governance in Banks
           M. Preethi And H. N Ramesh
11.       Impact of Information and Communication        
           Technologies(ICTs) on Rural Marketing & Development
            Lalitha Jagadish
12.      Role of Information Technology in Tourism Industry in
            India
           Srinivasa Murthy B.V, Smt. Sharada Prasanna,
           Noor Afza
13.      India's Health Care Industry The Next Big Frontier After
           Information Technology
           Noor Afza
14.      Role of Technology in Tourism: Special Reference to India
           Smt. Suchetha Hosamane
15.      Role Of Information Technology In Banking Sector
           Shakira Irfana and Prof.A.Raghurama
16.      Financial Engineering: An Innovative Prospect with
           Reference to technology.
           Huma Khan
17.      Strategies For Creating New Businesses, A Sociocultural
           And Institutional Approach
          Jose G. Vargas-Hernandez
18.     The Role of ICT's in Building Competitive Strength for
          Business
          R. Pankajakshi, and Ms. S.Kavitha
19.     Knowledge Management Architecture - A Path For
          Business Organization
          Suresh B K
20.     Trends In Logistics And Supply Chain Management
          Shiva Shankar.K.C.
21.     Tracing an alternative to Electronic Network: A Model
          D.G.Kantharaj, Mustiary Begum, T. Mallikarjunappa
22.     Recent Technological Trends leading to Efficiency of        
          Business
          Syed Kazim
23.     A Study on Corporate Social Responsibility And Its  \
          Provisions in The Companies Bill, 2012 With Reference to
          Creating Business Strategies For Competitive World
          Ramyashree M G and Dr. Ishwara P
24.     Overcoming Barriers to Innovation for Indian MSMEs
          Sharada.S
25.     A Study on the Applications of Business Intelligence and
           its current trends
          V.M.Shenbagaraman, P.Saravanan
26.     Women Entrepreneurship- Need for E Learning
          V M Ponniah, G Kumar
27.     Study of adoption of technology and Supply Chain
           Finance
          Chandramma. M, Mrs. Shakeera Irfana
28.     Mobile Banking: An innovative technological
           development  in banking sector
          P.N Udayachandra
29.     E-Recruitment- A Step Beyond Success
          Thandava Murthy. K
30.     Technology Knowledge Management Trends
          Sumadevi S
31.     Diversity and Inclusion Strategies
          Ravindra Kumar B
32.     Study of Medical Imaging in The Health Care Services
          Jagadish M Jadar
33.     Technological Innovation and Entrepreneurship: An
          Approach and Review
          V. Rama Krishna, R.Shashidhar, Muniraju M
34.     Knowledge Management: A Study
          Kumara B
35.     Mobile apps replace PC as the future communication tool
          Surekha I, K.Pradeep Prabhu, D G Kantharaj
36.     Impact of Information Technology on Financial Decisions:
​          A Conceptual Framework
          Devarajappa S.
37.     Role of Technology in Oral Health Sciences-A Review
          Smt. E. Uma Devi, Smt. E. Vanajakshi
38.     E-Tailing: Issues and Solution
          J.K Raju, Asifulla A
39.     Role of Knowledge Management System for Effective
          Corporate Management: A Conceptual Framework
          Anantha Keshava Murthy.
40.     A New Vista in Management - Knowledge Management
          C.Shobha, T. Hanumantharaya
41.     Knowledge Management in Indian Corporate Sector: Role
          of Librarian Re-Defined
          B.Ravivenkat
42.     Role of Information Technology in Stock Market
          Swetha.M.S
43.     Technology in Business: A Competitive Edge for
          Organizations
          Kavitha Srinivasan, Anuradha Durgesh
44.     Mobile Banking - Emerging Trends, Opportunities and
          Challenges
          B.Shekhar