International Conference on Leveraging Operations and IT for Sustainable Development

Editors : Prof. Om Prakash C., Prof. Sai Venkata Krishnan S.
Pages : 489

It gives immense pleasure in releasing this Conference Proceedings Book. The Department of Management Program, CMR Institute of Management Studies releases the Publication of Conference Proceedings of the International Conference on ‘Leveraging Operations and IT for Sustainable Development’ 24 – 25 April 2013. This publication is a compendium of well researched papers submitted by authors from different parts of the world. 

With deep sense of gratitude we thank the authors who have submitted the research papers. This has greatly enhanced our understanding and appreciation of Sustainable development. The papers were blind reviewed by a team of experts in the concerned domain and they are published as per their valuable suggestions. The papers are compiled to help the readers know the various areas of ongoing Research in the area of Sustainable development and Information technology. This publication is only for Academic purpose.

The editors are not responsible for the opinions/ findings of the Authors. The Authors are solely responsible for their contribution in this Conference proceedings. Some effort has been taken by the editorial team to check grammatical errors and spelling mistakes but majority of the work is published without any major changes in the content of the paper.

We thank Prof. T. Balachander, Director, Department of Management Program, CMRIMS for the continuous encouragement and support provided throughout the process of publication. Our thanks are due to Prof. Suja Bennet, Principal, CMRIMS for her encouragement. We thank all the faculty members and students who worked round the clock in correcting and reformatting the manuscripts. Last but not least we thank Prof. Venkatesh Murthy, HOD, MSW, CMRIMS and Mr. Ramesha M.H. of Niruta Publications in their whole hearted support in this endeavor.
                                                                                            Prof. Om Prakash. C
Prof. Sai Venkata Krishnan.S

Contents

1.   Multi-criteria.Optimization Approach for Component Selection
      in COTS Based Software System
      P.C. Jha, Vikram Bali, Sonam Narula and Mala Kalra
2.   "Implementing Lean Line Design in a Manufacturing Industry"
      Ashwini. K, S A Vasanth Kuinar and Maya Ganesh
3.   Green Supply Chain Management: An Exploratory Approach
      Sadia Samar Ali
4.   Operator Time Determination: Comparing MTM and Time
      Study Method
      Surekha. S
5.   Analysis of Social Networking Sites: A Study on Effective
      Communication Strategy in Developing Brand Communication
      Lochan Sharma
6.   Inclusion of Agriculturists in Supply Chain Management
      for Sustainability
      Sumukha.P.S and Subhadra.P.S
7.   Banking Behavior of Retail Customers - An Empirical Study
      with Reference to e Banking in Bangalore
      Pushpa Bhatt and EP Venkatesh
8.   IT enabled Supply Chain Management
      K.K.Shajahan
9.   Tribal Entrepreneurship: A study of Meghalaya state
      K.C.Biswal
10. Eco- Tourism as a Catalyst for Sustainable Development: A
      Model Project for Improvement of Gaganachukki Water Falls
      area, Karnataka
      Venkatesha Murthy Sand Venkata Naidu M.J
11. RFID Based Bus Route Monitoring System
      Sufia Banu, Arshiya Shariff Nand Mahadevi
12. "Role ofInnovative Approach for Leadership in Organizational
      Change"
      Rama Bai and Heena Kousar
13. Managing Global Culture and Interculturality - A Perspective
      Cynthia Menezes PhD
14. Environmentally Sustainable Growth through Operational
      Excellence using Integrated Green ERP Systems
      Ravichandran. M and Om Prakash. C
15. Online Marketing and Traditional Marketing-A Comparative
      Study
      Arijit Adhikary
16. Strategic Advantage of Leveraging Lean in Construction
      Operations for Sustainable Development
      Harsha N.
17. Consumer's Satisfaction Level Regarding Online Shopping:
      With a Special Reference to Jammu
      Arti Lata
18. To Study The Strategies Adopted by Indian Postal
      Department for Bringing Sustainability with The Incorporation
      Of Information Systems
      Rahul Mahajan and Lakshmi Iyer
19. Significance of Sustaining Retail Banking Sector Growth
      Towards India's Vision 2020
      Ragavendra Balaraman
20. Role of Operations Research in Optimizing Logistics
      Safoora Habeeb
21. Developing an Economically Sustainable Business Model for
      Companies that Incorporates a Bottom of the Pyramid
      Approach, Inclusiveness, and Co-crea- tion to meet the
      Mandated CSR Requirements
      Rajapadmanabhan Vivek, Nayana S, Sindhu P K and
      Kulairaja
22. A Study on Factors Influencing Brand Loyalty with Special
      Reference to Female Cosmetic Consumers in Kochi
      Harigovind N.S and Ann Baby
23. Transforming Small Business Enterprises through Knowledge
      Management
      Usha C. and DR. Raghavendra B.N.
24. Talent Acquisition Through Social Media
      Reshma Rakesh Nair
25. A Study To Bring Sustainable LPG Delivery Process Using
      Aadhaar
      Abhinaya Rand Lakshmi Iyer
26. Managing Finance: Online
      ShijaA bhilash
27. A Comparative Study on Cash Management System in Public
      Sector Banks and Private Sector Banks of India
      SnehalPatil
28. Research Paper On Employability And Skills Building In
      Students
      Shalini Srivastav and Dolly Sirohi
29. A Fuzzy Mobile Node Cache Replacement Policy for Co-
      operative Cache Management in MANETs
      K. Muralidhar and N. Geethanjali
30. Credit Card Fraud Detection
      Dhende Priyanka Changdev and OholShubhadaRajdatta
31. Data Mining & Data Protection Regime: Legal Context
      S. Sai Sushanth
32. Rural E-Banking - Challenges Ahead
      Mamata V. Hegde
33. Sustainable Tourism and Economic Development
      SatarupaNayak
34.  Green Software Engineering and Sustainable Approaches in
      Software Development Process
      Meera Laxman Ghorpade, Kavyashree B.N and
      Jasmine.K.S
35. Role of Data Mining in Requirements Engineering Process
      Aradhana Upadhaya, Debolina Ghosh and Jasmine K.S.
36. Analysis of 3PL Sustainable Relationship Framework
      Sadia Samar Ali, RajbirKaur, PC Jha and KiranGarg
37. Mobile Business Intelligence Trends in Insurance Sector: A
      Review
      Kiran P.N, K.V.S. Rajeswara Rao and KaushikSaha
38. Reatime Video Chatting In Low Bandwidth
      DeepaliKekan, SonaliRaut and Ashwini Gursale
39. Sustainable Agriculture through ICT- Case Study of Reuters
      Market Light
      Nagendra Sharma and Selvamani S.
40. Knowledge Management: A Talent Retention Initiative for
      Indian Banks
      PratibhaGoswami and R.S. Rajpurohit
41. Building Sustainable Competitive Advantage In Health Care
      Industries.
      Sunil Kumar
42. A Study on Internet Banking "Scope and Challenges' in India
      Arpita Gupta and R K Gopal
43. Incorporating Sustainable Features In Architectural Design
      Vishwadeep.O.P
44. Analyzing and Designing Packaging Boxes: Resulting in Cost
      Reduction
      Prince MP
45. Effective Recruitment Tool in Today's 21 st Century- Social
      Networking Sites
      Priyameet Kaur Keer Anand and Jaypreet Kaur Keer
46. Problems And Practices Of Integrated Financial Management
      Information Systems (lfinis)
      P.S.Ravindra and E.V.P.A.S.Pallavi
47. Managed Health Care and Health Savings Account (Gaining
      Importance in Indian Context)
      Jayalakshmi.V and Pardhasaradhi Madasu
48. VIral Marketing Spiralling in India
      Miriam George
49. Implementation and Operational Issues ofICT in Indian
      Schools and Future Opportunities
      Nanda Kishor Velicheti
50. Recruitment Through Social Networking Sites And It's Impact
      Palvinder Kaur and Satinderbir Kaur
51. Foreign Direct Investment in Retailing: An Indian Perspective
      Panneerselvam Sand Mohit Maurya
52. Multitasking-A Survival Strategy for Human Capital in the
      Technological Era
      Mir Parvez A.
53. Organic Farming: A Method towards Sustainable
      Development
      Ananda N.L
54. Modelling Kanban Pull Systems With Advance Demand
      Information
      Lakshmieeshwara K V, Praveena Gowda and
      Nandhish Kumar
55. The Study Of Production Of Spices In Uttarakhand
      N. K. Singh and Amod Kumar
56. A Micro Study on Online Shopping
      Felcita Tressa Pinto
57. Privacy in Image Distribution with Double Encryption
      Honey Brijeeth Johny, Jesna James, Neha Clare Jose and
      Sneha Mary Jose
58. E-Retailing- A Modem Strategic and Marketing Tool for The
      Digital Age
      D.Sidhardha
59. E-Learning-Challenging the Frontiers of Traditional Education System to Ensure Sustainable Development
      Shweta Sharma
60. Psycho-Social Problems Of Working Women-An Overview Of
      Ongoing Research Work
      ShipraSrivastava 
61. Entrepreneurship - Issues and Strategies in Emerging India
      Ashish Kumar
62. Protection Against Password Stealing and Attacks Using Two
      Server Authentication Scheme
      Ranganathan M and Parthasarathy N
63. Use of Bluetooth Networking in Mobile Games
      Urmila- Kalshetti
64. Recruiting through Social Media in a Digital Age
      Paresh Sethy
65. Recruitment through Social Networking an Emerging Trend in
      Recruitment
      Pratibha Goswami and Shradha Goswami
66. Blowfish Algorithm for Secure Sharing of Personal Health
      Record in Cloud Server
      T. Sowmiya and E.Kannan
67. Celebrity Endorsements and Advertising Effectiveness
      C. S. Agrawal
68. Optimizing the Performance of Production Systems Using
      Multi-level Chain and Distributing Control Factors
      Amin Daneshmand Malayeri
69. Role of E-CRM in Indian banks
      Ghousia Khatoon and Mohammed Ghouse Basha T
70. Optimizing Transactions in Load Balancer Using Least Work
​      Left Concept
      Ashwini.B.S