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Special Articles / Kalpana Sampath / Old Age in an Indifferent Society Every country strives to provide the best way of life for the children, youth, and the senior citizens. If there was a section that was just not in the purview of the Indian mind a few decades back it was the senior citizens. They came under the family structure as a natural process of aging and weren’t considered the responsibility of the community or the state. But in the recent past, the issue of elderly care in India is gaining attention with an unimaginable speeding the cities as well as the rural areas. With the increasing pace of life and the process of globalization, this issue has gained importance. Factors like the increase in the average age of the population, migration into cities thus leaving the seniors to fend for themselves, the impetus given by the government regarding healthcare services have all led to the emergence of this situation and demand immediate solutions. The private institutions and NGOs play a vital role in providing sincere and excellent services. One such institution which has made its mark is the Nightingales Medical Trust (NMT). I am very glad to share the journey and wonderful contributions of NMT through this article.
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Special Articles / Kalpana Sampath / Social Work Foot Prints, Vol.V, Issue.4 Abstract
What makes Corporate Social Responsibility a hand in hand proposition with social development? Is social vision a derivative of business vision or is it otherwise? WIPRO is an excellent example of how there could be a strong connection, interdependence and contribution in both business and social responsibility without compromising on both. This article traces the history, orientation, and attitude that supports the CSR sustainability. It also gives a peek into the nature of programs run by WIPRO that makes it a nation building partner than merely a supporter of social development. The article brings out the truth that unless there is a personal orientation towards social responsibility a larger organizational interest cannot be generated. Premji’s life and vision makes an excellent case study to articulate on these foundational dimensions of CSR. |
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